PENGUATAN EKOSISTEM WISATA DAN INDUSTRI KOPI DESA MELUNG MELALUI PENGELOLAAN DAN PROMOSI BERBASIS DIGITAL

Ranggi Praharaningtyas Aji; Dwi Krisbiantoro; Rida Purnama Sari; Hasirun Hasirun; Rian Hidayat; Ibnu Romadhon

doi:10.59003/nhj.v5i4.1695

Authors

Ranggi Praharaningtyas Aji Sistem Informasi,Universitas Amikom Purwokerto, Indonesia
Dwi Krisbiantoro Sistem Informasi,Universitas Amikom Purwokerto, Indonesia
Rida Purnama Sari Ilmu Komunikasi, Universitas Amikom Purwokerto, Indonesia
Hasirun Hasirun Universitas Perwira Purbalingga
Rian Hidayat Universitas Amikom Purwokerto
Ibnu Romadhon Universitas Amikom Purwokerto

DOI:

https://doi.org/10.59003/nhj.v5i4.1695

Keywords:

Community Empowerment, Village-Owned Enterprise, Appropriate Technology, Tourism Village, Sustainable Development Goal

Abstract

This community service program (PMM scheme) aimed to empower the BUMDes and Pokdarwis of Melung Village through an integrated digital intervention to address coffee management and tourism marketing issues. Utilizing participatory methods, including Focus Group Discussions (FGD), student-led mentoring (KKN), and the provision of appropriate technology (TTG), the program successfully developed the web application `simelung.org` for asset and financial recording, established standardized coffee processing SOPs, created structured tourism packages, and installed 13 directional signs and 1 mini map. The intervention strengthened institutional governance, improved coffee quality consistency, professionalized destination branding, and built local human resource capacity. In conclusion, synergistic academia-community collaboration supported by a digital approach proved effective in creating a replicable, integrated empowerment model to drive sustainable village economy in line with the SDGs.

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