MUHAMMAD ZAINI SAPUTRA; DRIYA WIRYAWAN; MUDJI RACHMAT RAMELAN. FAKTOR PENENTU KEPUTUSAN PEMBELIAN PADA PRODUK PRIVATE LABEL DI INDOMARET FRESH SPBU SULTAN AGUNG KEDATON BANDAR LAMPUNG. Nusantara Hasana Journal, [S. l.], v. 6, n. 1, p. 638–668, 2026. DOI: 10.59003/nhj.v6i1.2214. Disponível em: https://www.nusantarahasanajournal.com/index.php/nhj/article/view/2214. Acesso em: 4 jul. 2026.